Jelly Belly
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- This article is about the jelly bean. For other uses, see Jelly belly.
The Jelly Belly Candy Company is a prominent maker of jelly beans and other candy. It was formerly the Herman Goelitz Candy Company before being renamed for their most popular product, "Jelly Belly" jelly beans. The company is based in Fairfield, California.
Jelly Belly makes many varieties of naturally flavored beans, including pear, watermelon, root beer, very cherry and (their most popular flavor) buttered popcorn. The success of their brand led to a jelly-bean rennaissance, particularly when Ronald Reagan began keeping them on his desk in the White House.
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David Klein and Marinus van Dam
The person responsible for the creative invention of Jelly Belly jellybeans was David Klein (1946). He created the concept of a new kind of jelly bean and hired Goelitz candy company to manufacture it, where candy manufacturer Marinus van Dam was employed at the time. David Klein sold the first Jelly Belly beans in a small ice cream parlor in Alhambra, California.
Marinus van Dam was born in Ooltgensplaat a township in Oostflakkee, Netherlands on October 24, 1929. He immigrated to the United States after obtaining a candy manufacturing degree in the Netherlands and soon went to work for the Herman Goelitz candy company after arriving in the U.S. He rose to the level of vice president before moving on to other companies and finally starting his own business Marich Confectionery.
When Marinus was asked how he developed the manufacturing of the Jelly Belly he answered that most jelly beans at the time were cheap candy that had a 56% sugar content and were sold as penny candy. All jelly beans started out with plain, uncolored starch centers that were merely sweetened with sugar. Only the outer candy coating was colored and flavored. He thought, "How can I bring this candy to the adult market?" The solution was to enhance the jelly beans so that they would appeal to everyone. The centers for the new jelly bean were colored and flavored with real fruit juices and natural flavors. This flavor enhancing process was also used on the outer candy shell. The finished Jelly Belly contained about half the sugar of the regular jelly bean, was more flavorful and consequently healthier than the generic jelly beans sold in stores. Marinus passed away on January 6, 1997 but the candy he helped create continues the legacy President Reagan loved so much.
When's the new flavor coming out?
Factory
The Jelly Belly Factory, located in Fairfield, California, was named "Best Factory Tour in America" by a 2005 Reader's Digest article. The tour, which is free for anyone, takes visitors along suspended walkways over the rooms where the candy is manufactured, stopping them from time to time to watch video segments about what is going on below. Free samples are then distributed afterward.
Jelly Bellys
Jelly Belly gourmet jelly beans are made by the Jelly Belly Candy Company. First released in 1976 by the then Herman Goelitz Candy Co., the jelly beans used natural flavors. The first flavors included Very Cherry, Tangerine, Lemon, Green Apple, Grape, Licorice, Root Beer, and Cream Soda. Currently, there are 50 flavors which are as follows:
- A&W Cream Soda
- A&W Root Beer
- Berry blue
- Blueberry
- Bubble gum
- Buttered popcorn
- Cafe latte
- Cantaloupe
- Cappuccino
- Caramel apple
- Caramel corn
- Chocolate pudding
- Cinnamon
- Coconut
- Cotton candy
- Crushed pineapple
- Dr Pepper®
- French vanilla
- Grape jelly
- Green apple
- Island punch
- Jalapeño
- Juicy pear
- Kiwi
- Lemon
- Lemon drop
- Lemon lime
- Licorice
- Mango
- Margarita
- Orange juice
- Orange sherbet
- Peach
- Peanut butter
- Piña colada
- Pink grapefruit
- Plum
- Raspberry
- Red apple
- Sizzling cinnamon
- Strawberry cheesecake
- Strawberry daiquiri
- Strawberry jam
- Tangerine
- Toasted marshmallow
- Top banana
- Tutti frutti
- Very cherry
- Watermelon
- Wild blackberry
Bertie Bott's Every Flavour Beans
Another Jelly Belly product of note is Bertie Bott's Every Flavor Beans, which are named after a product featured in the Harry Potter series of children's books. As in the books, the jelly beans are in many unlikely flavors, including sardine, spinach, earwax, black pepper, horseradish, vomit, dirt, grass, and "booger" as well as more conventional flavors like green apple, chocolate, and watermelon. Additional flavors of the Bertie Bott's Every Flavor Bean mix have included soap, earthworm, and spaghetti.
JBz
JBz are a candy manufactured by the Jelly Belly Company. They are chocolate candies with a flavored shell, similar to M&Ms. The shell flavors are all based on Jelly Belly jelly bean flavors.
JBz Shell Flavors
- Apricot
- Blueberry
- Buttered popcorn
- Cappuccino
- Coconut
- Cotton candy
- Grape
- Green apple
- Honey graham cracker
- Ice blue mint
- Juicy pear
- Licorice
- Orange juice
- Raspberry
- Sizzling cinnamon
- Strawberry cheesecake
- Toasted marshmallow
- Top banana
- Tutti Frutti
- Very cherry
